Ten businesses. One operator. Two small computers.
The launch line has been crossed nine times. The finish line — one stranger paying once — has never been crossed by anything. So the bars below don't stop at "live"; they stop where each business actually stands on the way to its first dollar, and the note under each bar is the single gate to point at next.
gateThe real-card purchase test, then any distribution at all.
Furthest along: the only property where a stranger could sign up, pay, and receive the product end-to-end today. The frontier order stands — no more features.
gateFirst pilot signup from the photographer contact-form outreach.
Sharpest offer in the portfolio and the only one with an active outreach motion. Drag: legacy phone lines still speak dead pricing, and broadcast still pins the old price in code.
7d sessions 68 — but 65 are direct/shallow crawler-pattern; ≈3 arrived via real search.
gateFirst paid dossier. The funnel exists; it needs bodies in it.
Relaunched 07-14 with the EXHIBIT redesign. Only property with measured stranger product use: 3 stranger scans, 0 purchases. Proof engine posts M/W/F.
7d sessions 5 · 3 stranger scans · 0 real purchases (2026-07-15)
gateA channel. Product's done; nobody reaches the checkout.
Complete funnel (16-question check → Ready Score → kit), film ungated by doctrine. The build isn't the bottleneck anywhere in this business — distribution is.
7d sessions 7
gateFirst $1 HOA enrollment — the cheapest possible stranger yes.
Letter engine proven through the mail rail. If any offer can convert a cold stranger, a $1 gag gift is the lowest bar; a giftable moment (holidays) is its real channel.
gateFirst real walk-in at /build — every founder on file is an internal test.
Correction 07-15: the root has served the full barn-raising offer since at least 07-12; the canon's "coming soon" was stale. Biggest build in the portfolio, now public — but the posting channel is flagged, so distribution is still the bottleneck.
7d sessions 9 · founders on file 3, all internal tests
gateFirst book order — and a checkout, since there isn't one on-site yet.
Correction 07-15: the live root sells personalized children's books ($14–39), not "Family Records" — the canon was stale. It's a lead-capture funnel (form → n8n webhook), no on-site payment, 0 orders ever. No analytics, no channel.
gateFirst retainer client — likely arrives via another property's win.
The parent studio; more identity than bet. It gets validated the day anything else in this list does.
7d sessions 24
gateA money path — there is nothing to buy yet, only a form.
Root live (07-14), zero leads at audit. "Live" here means the door is open to a room with no cash register; the launch line is crossed on a technicality.
gateTwo keys: a Stripe secret and a card-on-file. Both are paperwork, not engineering.
Phone interviewer built, site in founding-reservation mode. Closest prelaunch to flipping — the blockers are administrative and could clear in a day.